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Insert Affiliate and Tap App Link both track which creators drive installs and in-app purchases, and both work with RevenueCat. They price differently. Insert Affiliate offers a revenue-share plan or a fixed-price plan, with an affiliate cap on each tier. Tap App Link charges one flat monthly price, takes no percentage of your revenue and allows unlimited creators on Pro and Scale.
This page is for founders choosing a creator affiliate tool before they launch. It compares plans, limits, costs and features as of October 2026, and says where Insert Affiliate is the better fit. If you already run a program on Insert Affiliate, the switching section near the end explains what moving involves.
| Dimension | Tap App Link | Insert Affiliate (as of October 2026) |
|---|---|---|
| How pricing works | One flat monthly plan. No percentage of revenue or creator payouts | Two options. Revenue Share: a monthly fee in GBP plus a percentage of gross affiliate revenue. Fixed Price: a monthly fee in USD, set at checkout |
| Free plan | 1 app, 3 creators, 10 active links, 1 team seat | 1 app, up to 2 affiliates and up to 100 transactions |
| Paid plans | Pro US$29/mo. Scale US$59/mo | Revenue Share: Starter £20/mo + 10%, Growth £70/mo + 8%, Enterprise £200/mo + 7.5% of gross affiliate revenue. A Fixed Price option is also available. Enterprise Plus by contact |
| Creators per plan | Free 3. Pro and Scale unlimited | Free 2. Starter 5, Growth 25, Enterprise 100, on either pricing option |
| Apps per plan | Free 1, Pro 3, Scale unlimited | Free 1, Starter 1, Growth up to 3, Enterprise unlimited |
| Finding creators | You invite creators you already work with by email | Affiliate marketplace, free on every plan. Enterprise adds Creator Discovery and 3 hours a month of prospecting help on request |
| Paying creators | Tap App Link issues payout invoices. You pay creators directly and record proof. Tap App Link never handles that money | Stripe payouts, or pay outside and mark as paid. Self-billing VAT invoices |
| Purchase sources | RevenueCat, Superwall, Adapty and Qonversion webhooks | RevenueCat, Adapty, Apphud, Iaptic, direct App Store and direct Google Play verification, plus Stripe web purchases. Superwall: no native integration, works through RevenueCat or a direct store integration. Qonversion: through its Public API, which is Enterprise only |
| Install attribution | Tracked links on go.tapapplink.com. Play Install Referrer on Android. On iOS, a best-effort match within 7 days, with no IDFA and no ATT prompt. Discount codes as a second path on Pro and Scale | Tracked links and affiliate short codes. Branch and AppsFlyer deep-link options |
| Discount codes | Pro and Scale. Your paywall reads the creator's offering with getOffer() | Affiliate short codes |
| SDKs | React Native, Expo, iOS, Android, Flutter | Swift, Android, React Native, Flutter, Unity, JavaScript |
| Setup and testing | Self-serve. Setup prompt for Cursor, Claude Code or Codex. Sandbox with a Live Attribution Debugger | Self-serve |
Insert Affiliate details checked October 2026 from insertaffiliate.com and docs.insertaffiliate.com. Superwall and Qonversion details are from Insert Affiliate's own comparison pages, Superwall vs Insert Affiliate and Qonversion vs Insert Affiliate, both marked accurate as of 2 July 2026. Prices and plans change, so check their site before you decide.
Tap App Link costs the same every month: US$29 on Pro or US$59 on Scale, whatever your creators bring in. On Insert Affiliate's Revenue Share plans, every US$1,000 of gross affiliate revenue adds US$100 on Starter, US$80 on Growth or US$75 on Enterprise to the monthly fee.
Insert Affiliate's revenue share billing docs say the percentage is charged on the gross transaction price, before Apple, Google or Stripe fees. It applies to initial purchases and to every renewal for the life of the subscription, with no upper limit, even if you cap or time-limit the affiliate's own commission on renewals.
The table shows the platform fee only, per month. It leaves out the commission you pay creators (you set that rate with either tool), payment processing fees and your billing provider's fees. Insert Affiliate's base fees are in GBP, so we converted them at £1 = US$1.32 (European Central Bank reference rate, 7 October 2026). The US dollar totals are approximate.
| Monthly affiliate revenue (gross) | Tap App Link Pro | Tap App Link Scale | Insert Affiliate Starter (£20 + 10%) | Insert Affiliate Growth (£70 + 8%) | Insert Affiliate Enterprise (£200 + 7.5%) |
|---|---|---|---|---|---|
| US$1,000 | US$29 | US$59 | £20 + US$100, about US$126 | £70 + US$80, about US$172 | £200 + US$75, about US$339 |
| US$5,000 | US$29 | US$59 | £20 + US$500, about US$526 | £70 + US$400, about US$492 | £200 + US$375, about US$639 |
| US$20,000 | US$29 | US$59 | £20 + US$2,000, about US$2,026 | £70 + US$1,600, about US$1,692 | £200 + US$1,500, about US$1,764 |
How we worked it out. Take Growth at US$5,000 of gross affiliate revenue. The base fee is £70 × 1.32 = US$92.40. The revenue share is 8% × US$5,000 = US$400. The total is about US$492 a month. Tap App Link Pro stays at US$29.
Two things to weigh. Starter allows 5 affiliates and Growth allows 25, while Tap App Link Pro and Scale have no creator limit. And Insert Affiliate's Fixed Price option removes the percentage altogether. If you choose Insert Affiliate and expect high affiliate revenue, compare its fixed price at checkout with the revenue-share figures above.
Tap App LinkgetOffer() (Pro and Scale).On Android, Tap App Link reads the Play Install Referrer, which gives a deterministic match. On iOS, it matches the first app open to the creator's link click within 7 days, without IDFA and without an ATT prompt. That iOS match is best-effort: installs on similar devices or the same network at the same time can be missed or credited to the wrong click. On Pro and Scale, a creator's discount code gives a second path, so a customer who types the code is credited to that creator. Full details: How attribution works.
Tap App Link credits a creator's commission on initial purchases, trial conversions and renewals, at the percentage you set for that creator. Purchases arrive through your billing provider's webhook, so you keep RevenueCat, Superwall, Adapty or Qonversion as it is. RevenueCat setup: RevenueCat affiliate program.
Moving takes some work, and it grows with the number of creators you have. There is no import tool, so here is what changes:
More reading: Creator dashboards, Billing webhooks, Setup with an agent, How Tap App Link compares, and Pricing.
No. You pay a flat monthly plan: Free, Pro at US$29 or Scale at US$59. Tap App Link takes no percentage of your in-app revenue or of what you pay creators. You pay creators directly, and we never handle that money.
No. Tap App Link calculates each creator's commission and issues a payout invoice after each payout window. You pay creators with the method you already use, then record the payment and proof in Tap App Link.
No. You invite creators you already work with by email. Each one gets a private login, a tracked link and, on Pro and Scale, a discount code. If you need help finding creators, use a marketplace alongside Tap App Link.
Yes. Your app calls setAppUserId with the RevenueCat App User ID, and a RevenueCat webhook sends purchases, trial conversions and renewals to Tap App Link. Tap App Link is not listed in RevenueCat's partner directory.
Yes. As of October 2026, Insert Affiliate offers a Fixed Price option alongside its Revenue Share plans. Fixed prices are shown in USD and set at checkout, so check its pricing page for the current figures. The affiliate caps of 5, 25 and 100 apply on both options.
As of October 2026, Insert Affiliate's revenue share billing docs say the percentage (10% on Starter, 8% on Growth, 7.5% on Enterprise) is charged on the gross transaction price, before Apple, Google or Stripe fees. It applies to initial purchases and every renewal for the life of the subscription, with no upper limit. Its Fixed Price option has no percentage.
No. There is no import tool. You add creators and codes in Tap App Link, creators get new tracking links, and your past history stays in Insert Affiliate.
On Pro and Scale you can enter the same codes again. Tap App Link saves codes in capitals with symbols removed, so SARAH-10 becomes SARAH10. Existing subscribers are credited only if they enter the code in the new version of your app.
iOS matching is a best-effort score within 7 days, so some installs stay unattributed. We have not published accuracy figures. Test it on your own app in Sandbox with the Live Attribution Debugger before you invite creators.