TapAppLinkCompare
Branch alternative for creator affiliate programs
Use Tap App Link when you pay creators for installs and in-app purchases. Use Branch when you buy ads and need SKAdNetwork.
| Capability | Tap App Link | Branch / AppsFlyer | Link shorteners | Store product pages |
|---|---|---|---|---|
| Creator dashboards | Yes | No | No | No |
| Per-creator tracking links | Yes | Yes | Clicks only | Limited |
| Discount / promo codes | Yes | No | No | Store codes only |
| Purchase revenue | Yes | Enterprise | No | Delayed |
| Payout invoices | Yes | No | No | No |
| Works without a tracking permission prompt | Yes | Often required | Yes | Yes |
| Sandbox and production | Yes | Yes | No | No |
| Typical price | $0-59/mo | $500+/mo | $29+/mo | Free |
What Branch is built for
Branch is a mobile measurement and deep-linking platform. Teams use it for paid user acquisition, web-to-app campaigns, and SKAdNetwork. Typical contracts start in the hundreds of dollars per month.
What Tap App Link is built for
Tap App Link is a creator affiliate program for mobile apps. Each creator gets a login, a tracked install link, and on Pro a discount code. You issue payout invoices and pay creators yourself.
- Creator dashboards out of the box
- Discount codes that attribute a typed code at checkout (Pro)
- RevenueCat, Superwall, Adapty, and Qonversion webhooks
- Sandbox plus a live attribution debugger
- Free, Pro at $29/mo, Scale at $59/mo
Pick by the job
- Creator or influencer affiliate posts. Tap App Link.
- Paid ads, SKAdNetwork, web-to-app. Branch (or AppsFlyer / Adjust).
- Both. Branch on ad spend. Tap App Link on creator links and codes.
Decision guide: When to use Tap App Link.
Frequently asked questions
Is Tap App Link a Branch alternative?
Yes, when the job is a creator affiliate program. Tap App Link gives each creator a dashboard, a tracked link, a discount code on Pro, and payout invoices. Branch measures paid ads and SKAdNetwork.
Can I use Tap App Link and Branch together?
Yes. Keep Branch on paid campaigns. Use Tap App Link for creator links, creator logins, and in-app discount codes.