Creator affiliate programs for mobile apps
Create a creator affiliate program. Invite creators, give each a tracked link (and on Pro a discount code), and reward the installs and purchases they drive.
Free to get started. No credit card required.
Growth model
Paid acquisition and sponsorships have their place. A creator affiliate program adds another channel: one where creator incentives stay aligned with the results your app cares about.
Pay upfront, run it once, then start over.
Spend on ads or one-off sponsorships.
Get impressions, clicks, and installs.
Results arrive with limited proof of what drove them.
Growth stops when the budget runs out.
Create a system that compounds over time.
Set commission rates, tracked links, and on Pro a discount code.
Invite partners by email. Each gets a private dashboard.
They share their tracked link, and on Pro their code.
Clicks, installs, and purchases attach to the creator.
Issue invoices and pay them yourself based on performance.
They keep promoting because earnings stay visible.
How it works
Attribution exists so both sides can trust the relationship. The app knows who drove the outcome. Creators know their work was recorded.
Create an app, set each creator's commission percentage, and create tracked links. On Pro, add a discount code they can share.
Invite creators by email. Each partner gets a login, a tracked link, and a dashboard. Grow the program as partners perform.
Each creator gets a private dashboard and a tracked link. On Pro, a code that attributes when someone types it at checkout.
Match click to install inside 7 days. Attach purchases from your billing webhook. Issue payout invoices and pay creators yourself.
Product
Features matter because they make the growth channel practical, not because they fill a dashboard.
One tracked link per creator or channel. iOS goes to the App Store, Android to Play, desktop gets a QR handoff.
Creators log in and see clicks, installs, and earnings for their links only. No weekly spreadsheet from you.
On Pro, creator discount codes attribute a typed code at checkout. First-time installs and people who already have the app both count.
Percentage commissions roll into invoices. You pay creators and attach proof. Tap App Link records who is owed.
Invite creators, open their links, and watch attributed installs and revenue in one workspace. Production and sandbox stay separate.
Creators
Creators see the value they generate. That is why they keep promoting without you chasing them for updates.
Built for apps
Generic affiliate tools expect web checkout. Apps need store routing, first-open matching, and billing webhooks for subscriptions and one-time buys.
Links send people to the App Store or Play. The SDK matches first open inside a 7-day window without IDFA or an ATT prompt.
RevenueCat, Superwall, Adapty, or Qonversion stay the source of truth for purchases. Tap App Link attaches them to the creator.
Test click, install, and billing on a development build with the Live Attribution Debugger. Live payouts stay on production.
Each creator gets a private login and a dashboard scoped to their links. You invite partners by email and grow the program as they perform.
Compare
Use the channel that fits the job. Tap App Link is for the creator affiliate column.
| Dimension | Paid advertising | Fixed sponsorships | Creator affiliate program |
|---|---|---|---|
| When you pay | Continuous media spend | Upfront creator fee | After attributed results, via invoices you issue |
| Incentive structure | Platforms sell impressions and clicks | Often ends after the post | Creators stay motivated when results are visible |
| How it scales | Spend more to grow more | Manual deals, hard to repeat | Invite more creators into the same program |
| Distribution | Stops when campaigns stop | Campaign-based | Reusable growth infrastructure |
Comparing against Branch or AppsFlyer? See how Tap App Link compares.
For builders
Install the SDK, call configure, trackInstall, and setAppUserId. Connect a billing webhook. Details live in the docs.
Use cases
Build an early creator channel beside paid acquisition from day one.
Add performance-based creator distribution next to the channels you already run.
Turn one-off sponsorships into an ongoing program with tracked links and commissions.
Give creators proper links, a dashboard, and invoice history instead of DMs and sheets.
Start with a small program on Free. Upgrade as your creator channel grows. Pro unlocks discount codes and custom branding.
Start a small creator program.
Codes, branding, and room to grow.
Unlimited apps and 15 team seats.
A program where creators promote your app with tracked links, and on Pro a discount code, then earn a percentage of the installs and purchases they drive. Tap App Link runs the links, dashboards, attribution, and payout invoices.
A sponsored post is usually a fixed fee before you know the result. An affiliate program pays for attributed performance. Creators see their numbers, stay motivated after the first post, and you reward the partners who actually move installs and revenue.
Each creator gets a unique link. A tap is recorded, then the first app open is matched inside a 7-day window. Android can use Play Install Referrer. Other platforms score the click against first open. On Pro, a typed discount code is a second path. Purchases attach after setAppUserId and your billing webhook. See the attribution docs for the full flow.
A private login, a tracked install link, and a dashboard with their clicks, installs, earnings, and invoices. On Pro, a discount code their audience can type at checkout. You stay in control of links and payout status.
You set a percentage commission per creator. Attributed purchases from your billing provider create commission rows. After a payout window, Tap App Link issues invoices. You pay creators and attach proof in the product.
Yes. Connect RevenueCat, Superwall, Adapty, or Qonversion. Initial purchases, trial conversions, renewals, and refunds attach to the attributed creator.
React Native with an Expo development client or bare workflow, iOS (Swift), Android (Kotlin), and Flutter. Play Install Referrer needs a native module, so Expo Go stays out of scope.
Yes. Keep RevenueCat, Superwall, Adapty, or Qonversion. Tap App Link adds the creator program layer through webhooks and setAppUserId.
Yes. Production and Sandbox are separate from day one. Use the Live Attribution Debugger in Sandbox to watch click, install, and billing on a development build. Live payouts stay on production.
Use Tap App Link when you want a creator affiliate program: dashboards, tracked links, discount codes on Pro, and payout invoices. Branch and AppsFlyer measure paid ads and SKAdNetwork. Many teams run both.
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